Our mission
We’re Jade and Emily - founders of Melody.
A serendipitous crossing of paths led us to a shared mission: to make menstrual cycle awareness truly mainstream.
We believe
Personalised, proactive, and preventative menstrual healthcare
should be accessible to every woman
Our menstrual cycles are about SO MUCH MORE than fertility.
Our mood, energy levels, and state of mind naturally fluctuate throughout our cycle, as a result of the ebb and flow of our hormones. 1
Yet, not only are we not taught about this in school, we’re expected to show up with the same drive, energy and enthusiasm every day of the week.
Akin to nature’s rhythm: Winter, Spring, Summer, Autumn - our reproductive hormones 2 create distinct phases or “internal seasons”.
By working with the natural states - or, “superpowers” - of each season, we can work and live with greater ease, accomplish more, and crucially, give ourselves permission to rest.
“Menstrual cycle awareness, quite literally, changed my life, and left me wondering: “Why the heck aren’t we taught about this in school?!”
Conditions related to unbalanced hormones are on the rise globally
These include irregular menstrual cycles, significant premenstrual tension, low mood and poor mental health, PCOS and infertility (which affects 1 in 6 according to WHO).
The way we’re working (as women) isn’t working
Over 90% of women experience premenstrual symptoms. And period inequity costs employers £3.25bn every year.
Almost 1 in 5 people (19%) who have periods say they miss work with most or every period, because of symptoms affecting physical and mental health, and lack of access to products or facilities at work. 70% of those surveyed said they felt limited in the amount or type of work they could do because of their period.
Preventive, proactive care
Initiatives like the Women’s Health Strategy for England present a vital opportunity to address menstrual health across the life course and break intergenerational cycles of misinformation and shame. The strategy highlights that “our current healthcare systems are failing women because NHS services are not designed to meet women’s day-to-day needs,” and the NHS remains largely an intervention service, not a prevention service.
The NHS is overstretched, and whilst GPs recognise the value, they also tell us that “10 minutes isn’t enough to go into the lifestyle factors that can benefit ...”
Starting with education
Central to preventative and proactive care is better education and better understanding, yet 1 in 10 people who have periods never learned about periods in their education.
At Melody, we believe that empowering women from menarche to menopause with menstrual cycle awareness will have a profound impact on body literacy, advocacy and overall health and wellbeing (including mental and menstrual health).
It permeates every facet of life.
“As someone who experienced menarche at 10, menstrual cycle awareness would have been a lot more helpful than the condom-on-a-banana reproductive health education that I actually received.”
— Jade, Melody Founder
April 2023
The journey so far
Jade reads Maisie Hill’s Period Power and is blown away by the knowledge that our menstrual cycles are more than just a period.
And also a little furious that it’s taken 34 years to learn this.
March 2024
A women’s retreat in Barcelona introduces Jade to the lost ancestral wisdom surrounding menstrual cycles.
Jade returns with a fresh perspective and feels called to explore some more.
May 2024
Jade experiments with seed cycling for hormonal balance, but learns that nutrition is just one part of the puzzle.
She wonders why there isn’t a more holistic app for whole-cycle tracking and hormonal literacy.
July 2024
Prototyping begins.
Undeterred by the technical mountain she has to climb and the severe lack of funding for female businesses, naive optimism spurs her on.
November 2024
In an attempt to get support for the app Jade is building on Flutter Flow, Jade and Emlly meet at the Flutter meet-up in Bristol.
November 2025
After joining forces and nearly a year of building, refining, testing, and navigating numerous life challenges along the way, Melody is ready for the MVP launch.
Our Promise
Inclusive by design. When we say “women”, we always mean anyone who menstruates.
Compassion first. Our unique worldviews and lived experiences bring distinct strengths to the table every day. We see this diversity as a gift - respecting differences, finding ways to grow together, and treating every person (team, community, or app user) with dignity. We honour the whole person - mind, body, and soul.
Collaboration. There’s room at the table for all our sisters and allies. Real, lasting change requires unity and collective effort.
Science-aware. We follow the evidence, speak plainly about what’s known (and what isn’t), and never offer medical advice.
Empowerment & body autonomy. We empower users by helping them spot patterns in their own data, while sharing trusted, evidence-based resources to support hormonal health and informed choices.
Join the movement
Be among the first to find your rhythm with Melody. Get early access, learn the language of your cycle, and start living hormoniously.
Join the Waitlist 👇
1 https://www.researchgate.net/publication/382477389_The_impact_of_the_menstrual_cycle_on_emotions_and_behavior-A_review_of_current_research
2 primarily, Oestrogen and Progesterone